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Hauptforum Forum: Allgemein Thread: generational eccentricity
generational eccentricity Seite: « 1 »
#1 am 12.10.2017 um 04:57 Uhr Diesen Beitrag zitieren
Posts: 108

The sneaker world is currently going bananas. Nike is pumping out collaborations with Off-White’s Virgil Abloh and it brought back its iconic Mars Yard shoe with Tom Sachs over the summer. Meanwhile, Adidas finally surpassed Jordan in terms of US retail sales. Lost in all the hoopla is that none of the pairs from “The Ten” with Abloh, nor Adidas NMD Dames the Sachs shoe, or even one of the Yeezys are charting in the way you might expect. No, the Adidas ZX Flux Mujer best-selling shoe in the US is the lowly $65 Nike Tanjun, according to NPD Group’s retail data.It’s a shoe only a mother could love—and does love, and has bought in scores. In fact, the shoe has been the best seller overall in the last three consecutive months—they’ve pulled off what I’m dubbing a full “Shape of You,” after the Ed Sheeran track that also spent three months atop the charts. Like “Shape of You,” you may not see the Tanjun on any critics’ lists, but the inoffensive sneaker is built to move in massive numbers. It’s comfortable, it’s totally bland, you can reliably throw them on without much fuss—much like an Ed Sheeran banger.NPD's Matt Powell tells me that shoes like the Tanjun “are built for family shoe stores, not the Nike Air Max 90 Damenmall.” I assumed that by family stores Powell meant sporting goods spots like Dick's, but he writes Nike Air Max Classic BW back to clarify: “No—Shoe Carnival and Rack Room.” The divide evinces how lost in the hype we can get while talking about sneaker brands: What’s causing the shake-ups are the shoes you don’t need to get through an app, or camp out overnight for, or pay thousands of dollars for on retail sites. You can get the most popular shoe in the US right this minute. Just click here.The Tanjun is clearly based on a former Most Popular Shoe in the world, Nike’s Roshe Run. The Roshe also holds the dubious title of most-hated shoe in the menswear sphere, where it’s the laughingstock of popular menswear Twitter account Four Pins. And yet the equally tasteless Tanjun, like the Roshe, is following outselling the competition.

It’s a helpful reminder:Adidas Superstar Femme Noir  While popular shoes like the Yeezys or Mars Yard 2.0 are powered by scarcity and how difficult they Nike Air Huarache Womens are to procure, the ubiquity of shoes like the Tanjun might only make them more popular. They’re the safe choice, in terms of aesthetics, budget, and comfort. And safety is popularRounding out the rest of August’s best-selling sneakers, in terms of dollars spent, are the Nike Air Huarache, the indefatigable Chuck Taylor All Star, the Nike Revolution 3, the Adidas Tubular Shadow, the Jordan XIII, the Adidas Superstar, the Nike Flex Contact, the Nike Kyrie 3, and the Jordan V. While Nike’s margins have certainly taken a hit by decreased interest in basketball shoes, those sneakers are still top sellers for the brand, even if they’re not moving the numbers they used to. But above the signature athlete shoes, and the fashionably ugly Nike Air Pegasus 89 Femme Huarache, the legendary Chucks and Superstars, and even new-age shoes like Adidas’s Tubular, sits a Adidas ZX Flux Dam shoe beloved by moms and dads across America, a monument to mediocre taste: the Nike Tanjun.The competition between sneaker brands is fierce. Or is it? One of this Summer’s interesting sub-plots in the world of basketball was the comments Kevin Durant made about Under Armour and how is isn’t quite appealing to young basketball players and therefore aren’t as susceptible to recruiting by UA schools such as Maryland. It was yet another reason for the media to attempt to drive a wedge between the championship winning duo, but Steph, who seemingly lives on the “high road”, came forward to calm the waters.

Just before Steph and KD took the court in Shenzen, China for the NBA Global Games, Steph took to Instagram to post a friendly Asics Gel Lyte iii Damen photo of himself and Durant, with KD himself playfully pointing to his Nike Flyknit Trainer kicks. Steph’s Adidas ZX Flux Femme caption of “Why so serious?” makes it clear that their competing signature shoes don’t affect the higher goal of winning a championship. This photo is eerily similar to one that Michael Jordan and rival Magic Johnson took during the 1992 Olympic Games.Both Kevin Durant and Steph Curry are paid handsomely by the footwear brands they represent. At one point, Nike and Under Armour were paying their respective signature athletes more than the NBA teams were. Just before the 2014-2015 season, Kevin Durant was heavily courted by Under Armour; KD’s contract with Nike had expired and despite a generous offer by the Baltimore-based brand, Durant re-signed with Nike for a massive deal reported to be in excess of $300 million.Basketball Nike Air Max 90 Damen athletes who have massive contracts with shoe brands are typically protective of their partnerships. There’s been a history of endorsers making efforts to hide logos of rival companies, but never has an athlete gone forward to place it front and center on the most viewed social media platform. Will this positively or negatively affect sales of the soon-to-launch Curry 4, or will it have no affect all?

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